The Belden Distributor Value Awards recognize distributor partners who go above and beyond to embody one of Belden’s six core values—demonstrating excellence, innovation, and collaboration in every interaction. These awards highlight the critical role our distributors play in delivering exceptional customer experiences and advancing industry transformation.
“Distributors are essential to our global success,” says Ashish Chand, CEO and President of Belden. “They extend the reach of our solutions, help customers navigate complex challenges and bring our values to life in the market. The Distributor Value Awards are a way to acknowledge and celebrate the outstanding contributions they’ve made over the past year.”
Each year, Belden’s regional sales teams nominate partners based on their impact and alignment with Belden’s values. Final winners are selected by the Belden Partner Alliance Committee, with the top six distributors in each region honored for their outstanding performance and commitment.
祝贺2024年经销商价值奖获得者！
Americas award winners
Risoul - Continuous Improvement Is Our Way of Life
A relentless force in Mexico’s electrical distribution market for over 40 years, Risoul now operates 22 locations with 60+ Belden trained specialists. “We’re committed to delivering the right product at the right time—every time,” says their leadership team. “Continuous Improvement Is Our Way of Life” is a declaration, not a choice. In 2024, Risoul turbocharged its processes—cutting lead times, enhancing technical responsiveness, and driving material efficiencies. Their mantra? “Relentless refinement.” Results: faster delivery, fewer errors, better outcomes—for customers and Belden alike.
Wesco Canada - Customers Define Our Success
Part of a global USD $22 billion network, Wesco Canada excels in electrification, digital tools and application-centric support. “Customers Define Our Success” isn’t just a motto—it’s a collaborative mission. In 2024, Wesco Canada demonstrated this by simplifying complex projects, proactively communicating with clients and elevating service delivery. Their combined focus on innovation and customer-centric execution has fostered loyalty and delivered powerful outcomes for end-users.
Graybar - We Invest in Talent
As one of North America’s largest employee-owned distributors—with ~290 locations—Graybar excels in developing top-tier talent through career pathways and ownership-based culture. “Investing in Talent” isn’t optional—it’s essential. In 2024, Graybar doubled down: promoting from within, sponsoring advanced Belden certifications and cultivating cross functional teams. The payoff? Unmatched service excellence driven by empowered people.
Wesco - We Reach for Greatness.
A Fortune 500 leader, Wesco is investing USD $500 million+ in digital transformation—deploying AI logistics, real-time inventory analytics and omni-channel fulfillment to revolutionize service delivery. “Reaching for Greatness” means redefining what’s possible. In 2024, Wesco U.S. activated this value in real terms—achieving speed-to-market breakthroughs and delivering predictive solutions with precision. Their work with Belden is setting a new industry bar.
AccuTech - We Succeed through Teamwork
A dedicated national distributor of voice, data, AV, wireless, and security solutions, AccuTech remains a steadfast force alongside Belden in delivering cohesive and integrated systems across verticals. “Teamwork drives triumph.” In 2024, AccuTech demonstrated this through coordinated inventory strategies, technical co-training and unified sales frameworks. “We win as a team,” their motto reads—and their performance proves it.
OmniCable - We Play to Win
With 18+ locations, 70,000+ SKUs, and USD $400 million in stock, OmniCable is among North America’s most formidable cable and communications redistributors. Their precision in order accuracy and speed is well-known. “We Play to Win” is about hunger, accountability and stakes. In 2024, OmniCable seized that ethos—accelerating fulfillment, withstanding disruption and advancing Belden’s brand through unwavering service excellence.
EMEA award winners
Premier Farnell - Continuous Improvement Is Our Way of Life
Premier Farnell, part of global technology distributor, Avnet, offers a robust e-commerce and catalog-based multi-channel distribution model, supporting a community of engineers, designers and technicians with an extensive range of stocked products.
We’ve established an open and collaborative relationship with Premier Farnell, characterized by their strong commitment to our brands and solutions. They have consistently demonstrated a proactive and forward-thinking approach, showing a clear willingness to explore and invest in new opportunities—whether it’s the introduction of new brands or the expansion into new product categories.
Their performance on the Alpha Wire business unit has been exceptionally positive, and we are actively working together to replicate this success across other business units.
Additionally, Premier Farnell has played a key role in strengthening our local engagement by facilitating a connection between our ICAM and their UK sales team. This collaboration is focused on identifying and pursuing project-based opportunities through our solution offering. The UK serves as a launchpad for this initiative, with discussions already underway to expand the approach into other countries.
Adeptor - Customers Define Our Success
Norwegian company, Adeptor AS specializes in distributing and supporting industrial networking and electrical solutions for demanding environments such as oil & gas and marine industries.
Throughout our partnership, Adeptor has consistently demonstrated a strong commitment to both technical excellence and customer satisfaction. Their dedication to delivering outstanding technical support and continuously seeking the best possible solutions for their customers is truly exceptional.
They exhibit a thoughtful approach that balances technical excellence with commercial viability, consistently aligning their efforts with customer needs.
ETN - We Invest in Talent
2024年，ETN在Belden的所有目标市场都取得了长足增长，在铁路车辆和轨道应用、能源、水处理和食品加工等领域都取得了成功。
所有ETN团队都投入了相当大的精力，以取得令人难忘和前所未有的成果。ETN提供Belden所期望的销售和技术支持，以及从解决方案定义到产品交付和售后支持的可观附加值。ETN还积累了大量库存以交付给客户，这是目前的一项主要资产。
Direct - We Reach for Greatness
DIRECT is a valued partner with strong technical expertise, a nationwide sales presence, and in-house customization capabilities. Historically focused on Alpha Wire, they have recently expanded their portfolio to include Belden Wire & Cable.
DIRECT shares Belden’s values and project approach, actively engaging in strategic planning, training, and new lead management processes. Their commitment is demonstrated by a growth in sales from 2023 to 2024. Thanks to their dedication, the Belden Wire & Cable account was successfully opened this year, with strong interest and projects already underway with major industry players. For their outstanding growth, collaboration, and alignment with Belden’s goals, DIRECT is honored with the "We Reach for Greatness" award.
Wesco Anixter - We Succeed through Teamwork
Global distribution powerhouse Wesco Anixter prides itself on delivering global scale with local expertise. With this in mind, we embarked on a joint initiative with them to tap into that local expertise and developed a new distribution model for some of our smaller accounts who would benefit from their local supply chain and execution capabilities.
We have been working in close partnership with Wesco Anixter to transition over this business over the last year and have witnessed the implementation of robust operational processes to support this transition, including centralized tracking systems, clearly defined roles and responsibilities, structured training programs, and regular performance evaluations. They have proactively addressed key system and communication challenges, ensuring a smooth execution.
Our joint efforts also continue to focus on strategic growth initiatives—such as increasing customer engagement through more frequent visits, onboarding new value-added resellers (VARs), expanding system integrator engagement, and enhancing alignment through regular review meetings.
MICAS - We Play to Win
Dubai based, MICAS Group is a regional leader in building automation and power infrastructure and embodies Belden’s core value of “We Play to Win” - demonstrated through record-breaking performance and exceptional growth. They continue to drive significant impact across key verticals such as hospitality, healthcare, data centers and industrial automation in the Middle East region.
Under the forward-thinking leadership of its management team, MICAS Group has consistently surpassed expectations, achieving robust year-over-year growth. Their deep technological expertise, coupled with a solid presence across the Middle East region, has established them as a trusted and reliable partner in the market. Investments in customer-centric initiatives - such as comprehensive training of their sales force on Belden solutions - have further enhanced their ability to serve diverse industries effectively.
Their operational excellence and strategic vision continue to guide the organization and highlights their commitment to long-term success.
APAC award winners
Powertech Control & Automation Technologies - Continuous Improvement Is Our Way of Life
Since its inception in mid-2007, Powertech Controls has established a strong and unique position in Electrical, Electronics, and Industrial Automation through its comprehensive approach spanning distribution, manufacturing, and solution support. Their unwavering commitment to delivering best-in-class service enables them to build long-term, trusted relationships with customers and achieve growth beyond expectations.
What truly distinguishes Powertech Controls is that they go well beyond transactional dealings to provide responsive, innovative solutions tailored to customer needs. Their adaptability and dedication to excellence have been vital in overcoming challenges, seizing new opportunities, and driving sustained success.
They proactively identify and address areas for growth while leveraging their strengths, embodying the Kaizen mindset. This relentless focus on betterment and learning reflects our shared value: “Continuous Improvement is Our Way of Life.”
Sonepar India Pvt Ltd - Customers Define Our Success
Sonepar India, a leading B2B electrical distributor, has been instrumental in delivering comprehensive solutions across telecom, industrial automation, and renewable energy sectors in India. Their strong customer-centric approach, technical expertise, and deep market insight make them a standout partner.
They have played a pivotal role in securing major metro infrastructure projects in India by demonstrating a deep understanding of customer needs, providing responsive support, and ensuring strong on-ground engagement. Their ability to align skilled resources and maintain close coordination with the Belden team and end customers has been crucial to the successful and timely execution of projects.
In addition to operational excellence, and by putting customer needs at the center of every engagement, Sonepar India continues to deliver outcomes that drive impact and long-term value. Their actions consistently reflect our core value: "Customers Define Our Success."
Thomas Co., Ltd. - We Invest in Talent
Thomas Co., Ltd has been a trusted distributor in Korea since 1995. Over the years, they have played a key role in expanding Belden's presence across critical sectors, including the military, energy, and industrial automation. They also can support critical solutions to the railway industry.
To support this momentum, Thomas Co., Ltd. has made significant investments in building a skilled team, with a strong emphasis on training both sales and technical support personnel on complex solution systems. Their deep local expertise, combined with Belden's world-class solutions, has resulted in a partnership that continues to drive growth, innovation, and long-term customer value across the region.
This ongoing commitment to talent development ensures consistently high service quality and deep technical expertise - key drivers of customer satisfaction and loyalty. It’s a clear reflection of our core belief: “We Invest in Talent.”
Interlink Technology (Shenzhen & HK) Co., Ltd. - We Reach for Greatness
Since their onboarding in 2017 as a distributor, Interlink has been a key driver of innovation and growth. Evolving from a core partner in the commercial AV space to a full-scale cable distributor.
By leveraging the technical strengths of Belden and adopting a highly proactive engagement model, Interlink has forged strategic collaborations with design institutes, key owner units, and leading system integrators. This early involvement in the planning process has enabled them to spec-in products and solutions effectively, particularly in large-scale infrastructure projects. For example, these efforts have led to the development of standardized systems for sports stadiums, creating scalable technical templates that can be replicated across future projects.
Interlink’s ambition, strategic vision, and consistent execution exemplify the value “We Reach for Greatness”.
Shanghai Sunward Information Technology Co., Ltd. - We Succeed through Teamwork
Following onboarding as our distributor in 2021, Sunward has achieved remarkable growth. This success is a testament to the strong synergy and shared commitment between both teams in driving innovation and co-developing an impactful approach to the market.
In 2024, the partnership entered a new phase of deeper strategic alignment through executive planning forums, joint industry teams for key verticals like data centers, airports, and semiconductor manufacturing, and integrated solution development that combines technical expertise with extensive channel reach.
This model demonstrates how true collaboration drives sustainable growth and looks to accelerate the future of our business.
Sunward truly reflects our value of “We Succeed Through Teamwork”.
PT Denko Wahana Sakti - We Play to Win
PT Denko, a long-term partner in Indonesia, consistently demonstrates exceptional leadership and a collaborative mindset. They continually stretch themselves, embracing challenges, driving innovation, and going beyond expectations to deliver results.
Their close alignment with Belden commercial teams, along with the active involvement of senior leadership, has been critical in achieving key wins and advancing shared goals.
This enduring partnership reflects a deep commitment to high performance and exemplifies the spirit of "We Play to Win."
Rashi Peripherals Limited - We Play to Win
Rashi Peripherals Ltd. has been a leading national distribution partner for global tech brands in India since 1989. With an expansive network of 52 branches, 50 service centers, and 67 warehouses, they effectively serve a wide and diverse customer base across the country.
In 2024, Rashi Peripherals Ltd. played a critical role in supporting one of our most significant orders, overcoming significant supply chain challenges while delivering exceptional customer service. Their extensive reach in Tier 2 and Tier 3 cities helped broaden Belden's presence and market impact across India.
Rashi Peripherals Ltd. truly embodies the spirit of “We Play to Win,” consistently driving results, fostering growth, and exceeding expectations through determination, agility as well as a relentless focus on delivering in a competitive landscape.
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